The Queen of the Dolomites

About us

Cortina Marketing is the Official Tourism Board for the marketing of the destination Cortina d’Ampezzo, the Queen of the Dolomites, and its territory.

We work on a destination management that matches the tourists’ expectations with the local operators’ needs.

Our goal is to promote Cortina d’Ampezzo as a reference destination in the national and international market, creating added value to the tourism economy of the area

Our mission is:

“Stimulate sustainable tourism demand for the destination Cortina d’Ampezzo”

Our strategic pillars:

Image

Enhancing the image and reputation of the destination

Destination - Product

Development and creation of thematic tourism products that characterise the destination

Markets and offer

Promotional marketing of products, offers and experiences of tour operators in target markets

Destination Manager

Organisation, support and realisation of activities and events for tourist reception

Skills and organisation

Skills centre for the promotion, management and organisation of tourism in the area

Tourism
Intelligence

Analysis of demand trends, tourist behaviour in the destination and analysis of tourists' motivations

What we do

As Cortina Marketing, we promote the destination Cortina Dolomiti in the different tourism markets.

We edit multilingual information material and participate in fairs, workshops and events both in Italy and abroad.

We offer logistic support to operators of the sector, as well as journalists and content creators, connecting them with the local tourist offer and accompanying them to discover the area.

Destination communication is handled through the more traditional media, as well as digital media; we manage the official website and related social media channels.

At the same time, we work on the development of tourism products and the creation of a destination network, with the aim of systemising the offer proposed by local operators and aligning it with market indications.

We manage the “Cortina Dolomiti” brand, owned by the Municipality of Cortina d’Ampezzo.