Cortina celebrates the one-week countdown to the World Ski Championships to the tune of Puccini’s “Nessun dorma”

One week before the opening ceremony, Cortina celebrates the FIS Alpine World Ski Championships (7th-21st February) to the tune of internationally-renowned Puccini’s “Nessun dorma”.

Cortina d’Ampezzo is ready to host the biggest ski event of the year and welcome the world’s best athletes for two weeks of competitions that will bring to the Ampezzo Valley over 600 athletes from 70 nations, all competing to win the 13 World Titles at stake on its world-class pistes.

The town, covered in a thick snow blanket, and the beautiful Dolomites surrounding it, will provide for a uniquely scenic backdrop to the races, which are expected to be watched by over 500 million people from all over the world.

On Sunday 31th January at 6 pm Rome time, exactly one week before the opening ceremony, Cortina will launch on its official YouTubeFacebook and Instagram accounts a video celebrating sports and beauty through music, landscapes and ski. Bringing together some elements internationally recognized as Italian values – opera music, the beautiful landscapes of the Dolomites, the passion for sports – the video is a statement by Cortina, the Queen of the Dolomites, on some of the elements that make it stand out as one of the best destinations of the Alps, rich in history and heritage.

The video shows some spectacular images of the Ampezzo Valley and of the slopes of the World Ski Championships to the tune of “Nessun dorma”, one of the most famous opera songs in history. The voice of tenor Fabio Sartori and the notes of pianist Alberto Bof, playing on a cable car suspended above Cortina, take the viewer on an emotional journey into the best Cortina and Italy have to offer.

The emotional video has been produced by CortinAteatro in partnership with Cortina Marketing and Associazione Gelsomina and with the support of Fondazione Cortina 2021 and Skipass Cortina and aims to bring a strong message of hope and faith in the future, as well as to celebrate the staggering beauty of Cortina and of the Dolomites.

 

Here a selection of pictures.

 

 

THE SKI WORLD CHAMPIONSHIPS IN NUMBERS

5 world-class pistes (4 on which athletes will compete for the medals and 1 for qualifying races), 13 races, 39 medals, 600 athletes from 70 nations. 3500 people involved in the event, including volunteers, members of the Federations and 550 accredited media. 140 cameras installed for the TV production of the event, 90 of which to work simultaneously, broadcasting the images to over 500 million viewers.

The opening ceremony will take place on 7th February starting at 6 pm, Rome time. Here the race calendar.

 

APP & VIRTUAL MEDIA CENTRE

The Cortina 2021 Official App (available for both iOS and Android) will be the perfect means to engage the public from home. New content will be available every day: news, live races, contest awards, live streaming of the press conferences and many “behind the scenes” to deliver an interactive experience.

In addition, there will be a Virtual Media Centre, a platform for media to find dedicated content about the event, as well as photos, videos, quotes, links to follow press conferences and much more.

 

 

 

Cortina Marketing | Foreign Markets Office

promotion@cortinamarketing.it

cortina.dolomiti.org | cortinamarketing.it

T. +39 0436 866252